Fendi FW Milan 2007/2008 Womens Part 1

Fendi, the Italian fashion icon beloved for its shoes and handbags, is hosting its next fashion show on the Great Wall of China. The show will take place in October.

The video shown here is from Fendi’s 2007/08 Fall/Winter collection in Milan. The show, which was 3 months ago, shows the most recent Fendi designs. While this could be similar to what we’ll see from Fendi in China, I think the blockbuster location sets Fendi up to reveal a dramatically new collection.

"Italian luxury group Fendi will hold a fashion show on the Great Wall in China in October as parent company, LVMH Moet Hennessy-Louis Vuitton, seeks to double its sales by 2008. LVMH Chairman Bernard Arnault has said repeatedly he sees potential for Fendi to become a "star brand" alongside LVMH stablemates such as leather-goods maker Louis Vuitton and TAG Heuer watches." (Reuters)