Saturday, May 05, 2007

Top 20 Cosmetics and Beauty Trends




1.Barbie Cosmetics - Unleash Your Inner Doll with Barbie + MAC Cosmetics

MAC Cosmetics have collaborated with Mattel to develop a limited edition color collection called “Barbie Loves MAC” to be released in mid February 2007.

The classic Barbie iconic ponytail silhouette is embossed in pink on the classic black Mac packaging. The fun and feminine collection includes very bright, plasticized colours in its palette for lips, cheeks, nails and eyes.

You can even buy your very own Mac barbie doll. Unfortunately the pink convertible and Ken doll are not sold separately this time around.



2.Organic Beauty Products - Stella McCartney

Stella McCartney has just released a beauty line named Care. It is a 100% organic and zero percent petrochemicals or silicones. It is obvious that this new beauty range will grow in popularity and demand in very short time, not only because the creator is the acclaimed and trendy Stella McCartney, but also because organic and 100% natural cosmetics are also very trendy and more in demand.



According to Sephora’s website: “We already know and love Stella McCartney for her modern fashion designs and naturally sexy scents. And now she’s introducing CARE by Stella McCartney, a unique luxury line of certified organic skincare, formulated with 100 percent organic active ingredients and zero percent petrochemicals or silicones. Inspired by Stella’s personal philosophies, clear vegetarian principles, and commitment to help protect the environment, CARE by Stella McCartney, is a unique range of ethical and effective skincare products that combines the ultimate in pampering and nature to give your skin everything it needs, and nothing it doesn’t.”


3. Erotic Branding - Upsurge in Sexy Branding for Cosmetics

With new cosmetic names like Temptress, Vixen, Teasing Flirt, or Tie Me to the Bedpost, cosmetic companies are adding sex to their brands. The Chicago Sun-Times describes, “Makeup has always been about sex—usually implicitly. Now things are becoming more explicit. Sexy names are overrunning cosmetics counters, making a simple task such as buying blush seem like a trip to the curtained-off section of your local movie rental place.” Some believe that the trend is growing because sexy make-up has a broader appeal than lingerie which is blatently marketed using just one body type. In cotrast, sexy make-up is appealing to all woman.

4. Fingernail Art


Polishing your fingernails and making them colorful is very simple. But if you really want to make an impression with people, get your manicurist to do up your fingernails like this. These are some of the many designs from the Tenth Moscow Championship of Hairdressers and Nail Art Designers held earlier this year.

5. No Scent Purfume - Choix

You can now buy a perfume that smells like ... er, nothing. The “perfume”, which has virtually no scent, is to go on sale at a London department store this week priced at STG40 per bottle. The creation, by trendy label Dadadandy, contains 100ml of liquid made from an alcohol base which when sprayed has only a slight smell of alcohol that soon evaporates.

Called Choix, the non-perfume is part of a surrealist-themed event by department chain Selfridges & Co. Karen Wells, head of beauty at the store, notes: “Choix is a dressing table artwork, a collector’s item that will appeal to lovers of surrealism and objects d’art, and is an affordable way to buy a piece of Dadadandy’s work. “I think our customers will choose Choix, whether as a humorous statement or for a bit of non-scentical fun.”

The Selfridges event is running in tandem with an exhibition at London’s Victoria and Albert Museum and is designed to demonstrate the powerful impact the surreal movement has upon artists and designers. As part of the perfume’s release, a 5m inflatable eyeball will be suspended in front of the neoclassical facade at Selfridge’s Oxford Street store. An entire floor is also being turned into an outlet called This Is Not A Shop. The store will sell 1.5m-tall pencils alongside oversized lollipops made from popcorn, and till receipts will be printed with surrealist poetry.

6. Sephora Monopoly-Build Your Own Beauty Empire


This special edition Sephora Monopoly gives you the opportunity to, not only shop until you drop this festive season but also, earn Beauty Bucks and build your very own beauty empire while comparing your purchases with your friends afterwards.

In a direct attempt to tempt the beauty addict into playing this game it has features such as, you Go to Jail for bad hair days, get a manicure so you can Advance to Go and collect $200, and pay fines for streaky self-tanner application.


Sephora is the leading retail beauty chain in Europe. And is a relatively new arrival in the U.S. The highly innovative stores, supply the ‘must-haves’ for any beauty addict and pack a global punch, as they are owned by LVMH.

The game encourages you to buy, sell, and trade beauty products to build successful Sephora stores, and just like the original you can charge other players rent for landing on your fledgling empire. Famous brands are dotted around the board, and you can enjoy the likes of Stila in Gloss Gardens, Make Up For Ever on Lipstick Lane, Nars on Cheek Street, Murad at Cleanser Crossing and Bliss on Lotion Avenue.

At $45 you can learn the basics of the beauty industry and fulfil every beauty enthusiasts dream of owning their own store. This has to be one of the ultimate gifts for the beauty addict, and one which will no doubt be used extensively on ‘Girls Night-In’s’.

7. Calvin Klein Targets Technosexuals with Blogger Inspired Fragrance IN2U


Calvin Klein is targeting the young blogging and text messaging crowd with a new fragrance called CK in2u and a new social network called What Are You IN2?. The CK in2u bottle, designed by Stephen Burks and looks like Sake bottle The name is written in the shorthand of an instant message, a casual invitation to sex so immediate as to imply there was no time to spell it out: “in to you.”


So apparently Calvin Klein is seeking to re-create the success CK "One" for a new Generation of young people, they have termed technosexuals, who spend their lives in front of their computer and identify more with internet speak than with real words. It's going to be called "in2u" - referring to a text message commonly seen as a request for casual sex (really? do you guys use this?). I am not joking - the article is from the New York Times. And even better? Check out the awesome tag-line from the press material: "She likes how he blogs, her texts turn him on. It’s intense. For right now."

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