Tuesday, August 21, 2007

Sony Walkman Designed For Women


Iata ca Sony se ”gandeste” si la femei :)
Sa fie vb oare de un ”walkWOman”?

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Wednesday, August 01, 2007

Ice Cucumber Soda - Pepsi's Veggie Pop Gets Big in Japan


In a few weeks Pepsi sold out of 4.8 million bottles of the beverage, then rather than cranking out more they killed production. It seems that fad flavors are the norm in Japan and Pepsi had already gotten their ad buzz out of the green drink and were ready to move on to the next big thing. 1,500 new drinks come to marked each year in Japan, competing in the $30 billion a year beverage market. Very few will be winners like: Calpis, which has a tangy-sweet taste, is made from milk and lactobacillus, a type of bacteria that’s commonly used in the production of cheese, yogurt, beer, and wine. Bottled waters with an extra shot of oxygen are all the rage in Japan, thanks to a shift toward healthier drinks. Kirin’s Arginine V, is marketed as a pick-me-up potion for the sleep-deprived salaryman, this carbonated drink contains vitamins B1, B6, and Arginine, an amino acid that’s found in dairy products, nuts, seeds, and some seafood. And last but not least: What do you get when you mix beer and milk? Bilk! The Abashiri Brewery, a microbrewery on Japan’s northernmost main island of Hokkaido, came up with the idea of adding beer yeast and hops to milk to help local dairy farmers ride out declining milk sales. This drink is one-third milk by volume, has a cloudy, lemony-yellow appearance resembling the Belgian beer Hoegaarden, and tastes fruity. Since going on sale as a limited-edition drink in February, it has proved extremely popular, regularly selling out. Bottoms up!

Only a lucky few ever got to try Pepsi's Ice Cucumber soda. The pale green drink began appearing on shelves at Japanese convenience stores in early June. Within days, clips of people swigging the stuff were showing up on YouTube (GOOG ), and bloggers were debating whether the taste was more melon than cucumber. But instead of ratcheting up production, Pepsi brand managers in Japan did the unthinkable: They discontinued the drink. "We didn't want it on the market past the summer," says Keiko Ishihara, who oversees PepsiCo Inc. (PEP ) sales for Suntory, the Tokyo beverage maker that markets the soda giant's products in Japan. "The value of Ice Cucumber is that it's gone already." The warm reception the Japanese gave Ice Cucumber is just one manifestation of a national obsession with the ephemeral. Millions turn out every spring to view delicate cherry blossoms that open and then fall to the ground in just a week. And a word that sends consumers flocking to stores is gentei, Japanese for "limited edition." For years, candymakers have peddled one-off runs of sweets. Nestlé (NSRGY ), for instance, offers its KitKat bars in an array of gentei flavors and colors for every season, including Cantaloupe Melon and Koshian Maccha (green tea with red-bean filling). The limited edition candy bars are so sought after that they even show up for sale on eBay. (businessweek)

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Wednesday, June 20, 2007

WOM again


If you have a business, you know that advertising is essential to
getting your name out there. The more familiar with your name people
are the more value your name has, thus, the more value your product or
service has in the minds of the consumer. However, advertising can be
expensive, so business owners are always looking for ways to advertise
for less. The most popular form of inexpensive advertising is word of
mouth marketing.read more
on....http:/ /www.articlesfor all.net/marketin g/wordof- mouth-marketing. php

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Saturday, May 05, 2007

Alarm Clock Pill - Rise-N-Shine


You can throw out that pesky alarm clock now, thanks to a new pill that ensures you will wake up on time without that obnoxious screeching of your buzzer in the mornings.

“Wake Up On Time” is an all-natural pill taken before going to sleep. Rise-N-Shine L.L.C claims that its new miracle product will help people rise happily with an alert mind and high levels of energy.

Founder Cathy Beggan claims the pill is the solution to end morning grogginess. As well as increasing energy, the pill is also said to boost immunity. Beggan says it doesn’t stop there though as the pill works by “elevating moods, enhancing memory, circulation, metablosim and digestion.” The only side-effects Beggan warns of are weight loss and improved moods.

Ingredients of the time-release capsule include Amino Acids, several b vitamins, Guarana Seed and Ginseng. The miracle in a bottle can is limited to certai health stores but can be ordered online at www.wakeupontime.com :)

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Top 20 Cosmetics and Beauty Trends




1.Barbie Cosmetics - Unleash Your Inner Doll with Barbie + MAC Cosmetics

MAC Cosmetics have collaborated with Mattel to develop a limited edition color collection called “Barbie Loves MAC” to be released in mid February 2007.

The classic Barbie iconic ponytail silhouette is embossed in pink on the classic black Mac packaging. The fun and feminine collection includes very bright, plasticized colours in its palette for lips, cheeks, nails and eyes.

You can even buy your very own Mac barbie doll. Unfortunately the pink convertible and Ken doll are not sold separately this time around.



2.Organic Beauty Products - Stella McCartney

Stella McCartney has just released a beauty line named Care. It is a 100% organic and zero percent petrochemicals or silicones. It is obvious that this new beauty range will grow in popularity and demand in very short time, not only because the creator is the acclaimed and trendy Stella McCartney, but also because organic and 100% natural cosmetics are also very trendy and more in demand.



According to Sephora’s website: “We already know and love Stella McCartney for her modern fashion designs and naturally sexy scents. And now she’s introducing CARE by Stella McCartney, a unique luxury line of certified organic skincare, formulated with 100 percent organic active ingredients and zero percent petrochemicals or silicones. Inspired by Stella’s personal philosophies, clear vegetarian principles, and commitment to help protect the environment, CARE by Stella McCartney, is a unique range of ethical and effective skincare products that combines the ultimate in pampering and nature to give your skin everything it needs, and nothing it doesn’t.”


3. Erotic Branding - Upsurge in Sexy Branding for Cosmetics

With new cosmetic names like Temptress, Vixen, Teasing Flirt, or Tie Me to the Bedpost, cosmetic companies are adding sex to their brands. The Chicago Sun-Times describes, “Makeup has always been about sex—usually implicitly. Now things are becoming more explicit. Sexy names are overrunning cosmetics counters, making a simple task such as buying blush seem like a trip to the curtained-off section of your local movie rental place.” Some believe that the trend is growing because sexy make-up has a broader appeal than lingerie which is blatently marketed using just one body type. In cotrast, sexy make-up is appealing to all woman.

4. Fingernail Art


Polishing your fingernails and making them colorful is very simple. But if you really want to make an impression with people, get your manicurist to do up your fingernails like this. These are some of the many designs from the Tenth Moscow Championship of Hairdressers and Nail Art Designers held earlier this year.

5. No Scent Purfume - Choix

You can now buy a perfume that smells like ... er, nothing. The “perfume”, which has virtually no scent, is to go on sale at a London department store this week priced at STG40 per bottle. The creation, by trendy label Dadadandy, contains 100ml of liquid made from an alcohol base which when sprayed has only a slight smell of alcohol that soon evaporates.

Called Choix, the non-perfume is part of a surrealist-themed event by department chain Selfridges & Co. Karen Wells, head of beauty at the store, notes: “Choix is a dressing table artwork, a collector’s item that will appeal to lovers of surrealism and objects d’art, and is an affordable way to buy a piece of Dadadandy’s work. “I think our customers will choose Choix, whether as a humorous statement or for a bit of non-scentical fun.”

The Selfridges event is running in tandem with an exhibition at London’s Victoria and Albert Museum and is designed to demonstrate the powerful impact the surreal movement has upon artists and designers. As part of the perfume’s release, a 5m inflatable eyeball will be suspended in front of the neoclassical facade at Selfridge’s Oxford Street store. An entire floor is also being turned into an outlet called This Is Not A Shop. The store will sell 1.5m-tall pencils alongside oversized lollipops made from popcorn, and till receipts will be printed with surrealist poetry.

6. Sephora Monopoly-Build Your Own Beauty Empire


This special edition Sephora Monopoly gives you the opportunity to, not only shop until you drop this festive season but also, earn Beauty Bucks and build your very own beauty empire while comparing your purchases with your friends afterwards.

In a direct attempt to tempt the beauty addict into playing this game it has features such as, you Go to Jail for bad hair days, get a manicure so you can Advance to Go and collect $200, and pay fines for streaky self-tanner application.


Sephora is the leading retail beauty chain in Europe. And is a relatively new arrival in the U.S. The highly innovative stores, supply the ‘must-haves’ for any beauty addict and pack a global punch, as they are owned by LVMH.

The game encourages you to buy, sell, and trade beauty products to build successful Sephora stores, and just like the original you can charge other players rent for landing on your fledgling empire. Famous brands are dotted around the board, and you can enjoy the likes of Stila in Gloss Gardens, Make Up For Ever on Lipstick Lane, Nars on Cheek Street, Murad at Cleanser Crossing and Bliss on Lotion Avenue.

At $45 you can learn the basics of the beauty industry and fulfil every beauty enthusiasts dream of owning their own store. This has to be one of the ultimate gifts for the beauty addict, and one which will no doubt be used extensively on ‘Girls Night-In’s’.

7. Calvin Klein Targets Technosexuals with Blogger Inspired Fragrance IN2U


Calvin Klein is targeting the young blogging and text messaging crowd with a new fragrance called CK in2u and a new social network called What Are You IN2?. The CK in2u bottle, designed by Stephen Burks and looks like Sake bottle The name is written in the shorthand of an instant message, a casual invitation to sex so immediate as to imply there was no time to spell it out: “in to you.”


So apparently Calvin Klein is seeking to re-create the success CK "One" for a new Generation of young people, they have termed technosexuals, who spend their lives in front of their computer and identify more with internet speak than with real words. It's going to be called "in2u" - referring to a text message commonly seen as a request for casual sex (really? do you guys use this?). I am not joking - the article is from the New York Times. And even better? Check out the awesome tag-line from the press material: "She likes how he blogs, her texts turn him on. It’s intense. For right now."

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Sunday, April 22, 2007

ZERO compromisuri


Lansare oficiala Coca-Cola Zero.IAA: “Targetul noului produs îl reprezintă, în principal, bărbaţii cu vârste între 20 şi 39 de ani care vor să savureze gustul de Coca-Cola, dar cu zero zahăr“.

Reprezentantii companiei spun: “Produsul răspunde unei nevoi reale şi este adresat tuturor celor care îşi doresc să trăiască viaţa cu zero compromisuri“.

"Trairea vietii cu zero compromisuri” patetic si inadecvat superbei si fascinantei Romanii, tara celor 42 de compromisuri.Si oare nu ne amintim cumva de fascinanta "Energy X"..?combinata cumva cu P**si Max?..pacat ca acolo nu se punea problema compromisului..doar a trairii experientei la maxxxim.

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Thursday, April 19, 2007

“Our hotel holds a Guinness World Record.”


You can’t miss the Tian Zi (Children of the Cosmos) hotel. Located in east Beijing, where emperors of old would stay when they were touring their domains, the giant building is supposed to represent the three Chinese gods of happiness, wealth and long life. To enter into the bellies of the gods, go through the glass doors in the left foot of the God of Long Life or through the right foot of the God of Wealth. The fruit in the God of Long Life’s hand contains the Long Life Peach Suite, which is popular with Beijing residents as a venue for birthday parties.
The building’s particular aesthetic has the architecture world divided. “At least it’s an original idea,” said one participant in an online architectural forum. “And it attracts customers.” Another was less forgiving. “You see this hotel,” he wrote, “and at first you are shocked. Then you laugh. Then you want to cry.”


http://www.colorsmagazine.com

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